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Audience with limited memory space and the infinite nature of information dissemination make attention become a scarce resource. The media has become a third-largest social force except capital and technology. Lifestyle changes drive the development of outdoor media. After contined divide audiences in radio, television, newspapers and magazines, it has become a truly mass media, which  unique value is irreplaceable.With the advantages of low arrival rate and the high cost per thousand , outdoor media in 2005 has become the fastest-growing advertising medium. Leading market research agency CTR data shows that in 2005, under the situation of a negative growth of 1% appeared in the newspaper media, outdoor media, the growth rate as high as 79% have already been occupied 5% of market share, and also to sustain the strong growth in momentum.

As society advances in technology and the development of outdoor advertising, outdoor media, people are increasingly high requirements, the traditional signs, light box, single column, neon signs and other manifestations of a single outdoor media audiences have been unable to meet demand. Outdoor advertising market, the competition will be the brand value, customer management and professional-quality contest, so, LED began to emerge. Large LED display is the perfect combination of technology and the media,which  can give full play to the idea and doing its part to become the future development trend.



LED full color display developed rapidly in the world of new media information display in the 1990s, which uses dot matrix modules composed of light-emitting diode to make the large area pixel display. combined with microelectronics, optics, computer, information processing, etc. a lot of modern high-tech,  the LED display has a series of high-tech advantages such as environmentally adaptable and high energy-saving, long life, multiple changes, benefit environmental protection and so on. LED display screen is not only a high brightness, contrast, large, colorful, but also can display dynamic images and text,and take the initiative to light hair, a long-range high resolution, even in the 100 meters outside the visual effect is the same as watching television at home, has been widely for the flow of people and more public places, transportation arteries. In addition to advertising function, it can also release information, and enriching people's cultural and recreational life, is the audience favorite of information media. In China Beijing, Shanghai, Chongqing and other major cities, it has been promoted the application and received good results. Recently, the domestic well-known advertising company Focus Media, the Oriental Pearl mobile outdoor LED are moving into the market, even more clear to the vitality of this market.


Experts predict that the global demand for all kinds of LED displays each year amount to several billions of dollars in the next few years .In China, according to the National Optics and Optoelectronics Manufactures Association, LED display branch of statistics, last year, sales of LED display screen is about 40 million, with the accession to WTO, again with the 2008 Olympics and 2010 Shanghai World Expo will bring more of the eyeball economy, and national attention on environmental issues, such as under the influence of a variety of favorable factors, LED display in sports, outdoor advertising, transportation and many other areas of the market will be significantly increased. Experts predict that: the domestic market demand for LED full-color growth rate as high as 30%.


At present internationally renowned LED display manufacturers in Belgium's Barco, the United States, Daktronics and the Lighthouse, etc. There are Shanghai China better think twice, Dalian Lu Ming, Shenzhen BOE, Huizhou Desai, and so on. LED display of China's relatively advanced technological level of industries, the main products and key technologies with the international advanced can maintain the same evel in the same industry, but the level of technology is relatively backward, product standardization, and overall system design, reliability, manufacturing processes, testing testing methods and so on there is obvious difference with the international advanced level.


  With LED technology, people are increasingly aware of its coherence withthe environment,aesthetics, and better psychological experience. in this respect, Belgium Barco is walking in the forefront of the industry. Barco has been leading the revolution in the field of LED displays, providing people with innovative display-based solutions that enable integration of LED with a variety of environment and bring people a unique visual experience and unique psychological experience, and also provides a more and more advertising and interactive opportunities.
. Barco in outdoor advertising is successful in many cases, Chongqing in China and Beijing Zhongguancun Jiefangbei. these successful cases bring the users of Barco LED tremendous commercial value. Those place with Barco LED have even become local landmarks.


Barco creative LED-based core idea is to change the way of life, improve quality of life and create business value. For the creative-type LED, Barco sports & OHC CEO Mark Brunes that he can explain it with the following words: innovation, high-quality, durable. For advertisers, those words are indispensable: innovation and unrestrained imagination is key for advertising ; But for products, to fight is the inherent quality,the stability and overall performance, durability . Only in this way can we continuously bring benefits for the enterprise


LED display in the outdoor advertising market prospect is really full of confidence. Currently the biggest problem is that the market's understanding of the LED is not enough, stagnation of the major technological advances and lack of corporate strategy, mainly focused on the LED display too much low-end market, so it is easy to sacrifice quality and creativity of pure the pursuit of low prices; In addition, many advertisers on the creative-type LED visual impact and is not a deep understanding of business opportunities, which are discouraging people from the creative-type LED display solutions pursuit. Therefore, Barco and other international leader in mission is to represent not only the latest technology, but also to promote new ideas. Besides, how to change the traditional idea, seize market opportunities, are the industry's enterprises need to consider carefully.



 

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